Vaishnava Samhita. Dhruvadasa Charitam. Vol II Book VI Chp 7 Shloka 2

संप्राप्य मानुषं जन्म भारते जनमण्डले  |
येषां न माधवे भक्तिस्ते नूनं धिक्कृताः सुरैः  ||

The devas scorn the very sight of those human beings who have taken birth in the country Bharat and are yet devoid of Krishna bhakti.